Asset management: a breast lift masterclass

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While I’m a firm believer in exercising and eating well to keep yourself in good shape generally, I’m certainly not against a little bit of help from time to time.

And one of those times is when I want to wear a dress or top that’s backless, strapless, halterneck or just a bit of a snug fit. I’m sure you’re familiar with that feeling – when you know wearing a bra is not an option, but you’re not quite confident enough to completely hang free.

Thankfully, there are some great little inventions called Liftits, or Bare Lifts, that I’ve been using for a couple of years now which I think are absolutely brilliant. And if you’ve not heard of them or used them yet, I’m really happy to be bringing these absolute gems to your attention.

The first time I used these I was really sceptical because they look so flimsy. Essentially, they are shaped pieces of clear, sticky, thin material that you stick on each boob individually, and they not only hold them in place for a good few hours, but they also give a good lift. A breast lift in seconds – what more could a girl want?


This is how they work: The backing on each Liftit peels off in two sections. You peel off the first section – the bottom half of the Liftit – which is shaped to go around the top of your nipple. Stick it on and give it a good press down once it’s in place. Then I like to leave it a minute or so for the adhesive to take.

The second part is the tricky bit, but actually after doing it a couple of times it’s really easy. Peel off the upper part of the backing paper but don’t stick the Liftit down just yet. Then lift your boob by supporting underneath with one hand, and with the other pull the top of the Liftit up and quickly stick down in situ. Give this bit a firm press down onto your skin too so it sticks well.

The art of getting these to work is not being afraid to give each boob a good push up as you stick the top half of the Liftit down. You need to push your boob up to what you think is a ridiculously high position as it will then be about right when you let go and it settles in place. You are essentially folding the soft fleshiness of your boob up and over itself. It sounds complicated but it really isn’t; think of it as a kind of upside down bra, because you’re pulling your boob upwards, rather than having it pushed up.

I’m a C cup and feel totally confident wearing these, so I think you could potentially get away with these up to a D. One thing worth mentioning is to apply these to clean skin with no moisturiser or oil on, otherwise they won’t stick well.

The results are brilliant and you cannot see the Liftits through your clothing so no-one’s any the wiser – they just think you’ve got great tits! Finish with nipple covers and you’re away.

Do be careful peeling these off. The fact they’re really adhesive is great while you’re wearing them but there can be a massive ouch factor when you come to remove them. Hold your boob down with one hand so your skin’s pressed down and taught, and peel the Liftit away carefully and slowly with the other.

And while I have been calling these amazing creations ‘Liftits’ throughout this post, I don’t seem to be able to find this specific brand to buy anywhere now (they were from ASOS originally), but it is still the best name for them! The difference between some of the brands is the fabric as some of the cheaper ones have more of a plastic-y texture and don’t feel quite as comfortable – but they’re so cheap to buy you can try a few different ones and find the ones that suit you best.

Try Bare Lifts at Amazon, five pairs for £1.30 (yes, really!) or Instant Breast Lift Up Tape, £4.49 for six pairs, also at Amazon. My favourite nipple covers are these thin ones (am I really admitting to this in public?!) but there are many variations to choose from.

Don’t forget though, there are loads of great exercises to do to keep your muscles toned for good, natural lift, and always wear a good sports bra when you’re exercising to avoid damage to the Cooper’s ligaments that support your breasts. And please have a read of my post Going for a run? Remember your two best friends, if you’d like a bit more info on the best sports bra (I think) there is.


  1. I love wearing no bra and backless outfits, I use these products and can I say they are fab. I don’t have droopy boobs but I don’t have the boobs of a 20yr old either . I am 41 and still feel I can go braless. Julie I wonder how old you are ? maybe that would explain your view , but it’s a bit old fashioned and what I would consider ” out of date “. As for going out with no knickers , yes yes yes ! I think it’s a confidence thing I don’t worry what others think and I also don’t have a magic mirror either, if I feel good I look good you cannnot put an age limit on confidence and self expression. We are all different but I am with you Joni no bra no knickers …..hell yes !

    Liked by 1 person

    • Hi Julie,
      Thanks for your comment – good to hear your view as this is what my blog is all about, and you’ve prompted me to think about a new post.

      Firstly though, your comment made me feel slightly sad and I’m interested in why you believe women shouldn’t wear backless clothing or go braless once they hit 35 and wonder why 35 is so specifically the cut-off point – what are you basing this on? Can I also ask how old you are?

      I know physically I’m in comparable shape now to how I was aged 35 as I look after my body, and I definitely feel as confident and outgoing as I was then (and I know I’m in better shape than some people ten years younger than me). I also have a very active social life, enjoy going to events and parties, and love to wear flattering, fashionable clothes which are fit for the occasion when I do go out (take a look at my ‘About’ page photo for an example – I’m braless in that dress and am curious to know why you think that outfit is a ‘no-go’ as you would call it?)

      So, while I can’t do anything about my biological age, it doesn’t define how I look physically, the person I am or the lifestyle I have. Taking it one step further, I’m interested to know what you believe I should be doing and wearing ‘for my age’, for example, would you say that, at 44 years old, I should be married with children, at home, dressed in joggers and a sloppy joe?

      Your comment has really given me food for thought about society’s views on not only age, but also on expectations of how women should behave. I do believe there has been a massive shift in appreciating women as individuals with valid career and personal goals which are as important as those of our male counterparts, rather than considering that we have a ‘shelf life’ defined by biological age, and that we are all just here for the ultimate purpose of producing children (and I respect women whose goal that is, as much as those who choose not to have children).

      Going back to your comment about being appropriate, or ‘dressing for my age’ as you put it, I’m glad many well-known forty (and fifty) somethings are helping to prove that we can look and act ‘appropriately’, where the term ‘appropriate’ refers to who we are as individuals, not to something as indiscriminate and meaningless as our physical age.

      I’m genuinely grateful you took the time to post your comment Julie – I was initially rather taken aback by it but, as you can see, it has given me plenty to think about so look out for a future post on the above. Very interested to know more people’s views on this!


      • First of all, 35 was a generalisation. I apologise for that, as on reflection i don’t like to see 20 year olds barely dressed either. I am 37 years old and also look better now than I did at 27, through looking after myself. I too enjoy dressing appropriately, but fashionably for work and social occasions. I did see your picture on your ‘About’ page and my opinion is not about older women wearing certain clothes, it’s actually about why a woman would want other people to see so much of her body, regardless of how good it looks?

        I must apologise again, as my one comment (and my own opinion) seems to have touched a nerve with you regarding your age. I am also sorry that you felt the need to bring up not having any children. It was completely unrelated to my comment. It’s fantastic that you’re so for older women looking good, and this blog is great for that. Please keep it up!


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